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[076-195 61 35]
[HUGOPETTERSBORG@HOTMAIL.COM]
About me
Based in Norrköping, currently completing my third and final year in Communication, Media, and Social Studies.
I am especially drawn to art direction and concept development, but I enjoy working across disciplines and exploring different ways of bringing ideas to life.
Originally from Flen, now living in Norrköping. My road into communication has been anything but straight. Before this, I tried a few other paths and learned that I am probably one of Sweden’s worst plumbers and just as unsuited to life as a stable hand. That realization led me here.
Admittedly, these experiences resulted in a somewhat uninspiring CV on paper, but they have provided me with many fascinating social encounters and valuable life experiences.
Those experiences also guided me toward what I am truly passionate about: creating creatively and contributing to shaping what we see in our everyday lives.
Today, I am self-taught in music production and currently working my way through the endless mystery that is Photoshop.
However, I want to emphasize that my strength, in my view, does not lie in a single area of specialization, but rather in a continuous ambition to broaden my skillset allowing me to contribute across multiple stages of a production process.
So what do I actually do?
A question I ask myself daily. Here is an attempt to summarize a few selected projects, what I have done and what I have been thinking along the way…
This project was a collaboration with a local second hand store that a few classmates and I worked with during our second year.
My primary responsibilities were concept development and graphic design.
My initial idea was to connect the professionalism of the fashion world with the sometimes chaotic nature of second hand culture.
To realize the idea, I suggested using the resources available to us to create a portable backdrop, which we then brought to locations we had scouted in advance.
Single-covers An And posters
Graphic design is not part of my formal education, but it is something I truly enjoy. That is why I have actively sought out independent projects on my own.
My approach was to combine my interest in music with graphic design. In some cases, I even managed to find actual clients.
Over the past few years, I have spent a great deal of time experimenting, listening to feedback, and working to develop a style of my own.
To make sure the client was satisfied, I often produced around three different drafts, each with its own color palette and overall mood.
For me, doing this alongside my academic work has been incredibly rewarding. It has taught me a lot about how to prioritize projects and, at the same time, how to let go of one project quickly in order to begin another.
*IGNORE THIS I ACTUALLY JUST WANTED TO USE THIS FEATURE* I REALLY HOPE THIS DOESN'T EFFECT MY CHANCES OF GETTING A JOB.
*IGNORE THIS I ACTUALLY JUST WANTED TO USE THIS FEATURE* I REALLY HOPE THIS DOESN'T EFFECT MY CHANCES OF GETTING A JOB.
More posters
The core idea behind these two posters was simply to explore whether, and how, I could make a standard model photograph stand out.
After a series of unsuccessful attempts, I was ultimately very pleased with the final results. The biggest challenge was selecting the right color combinations and choosing the model image to work from.
My internship at digitalsnack
Whilst I’ve enjoyed my time at uni this was by far one of my better experiences!
At Digitalsnack I got the chance to try my hand at social-media marketing, and an opportunity to learn from real professionals. You can see some of the work i did above and below this section.
Furthermore I also worked in Meta-Ads manager and got a thorough introduction to advertising on Meta.
CV
Previous work experience
Digitalsnack, Norrköping – Digital creative
March 2026 - April 2026 - Internship
Anticimex, Norrköping – Customer Service Representative
June 2025 – August 2025 - Summer position.
Systembolaget, Flen – Store Associate
August 2022 – August 2023
References available upon request.
DHL, Eskilstuna – Warehouse worker
September 2020 – October 2021
Relevant skills, and experiences
Print and Media Manager for a university program committee
Bachelor’s thesis on the impact of generative AI on the communications industry
Adobe Creative Suite, including graphic design, audio, and video editing
Category B driver’s license
Fluent in Swedish and English
Education
Linköping University, Norrköping – Communication, Society and Media Production
August 2022 – June 2026
Contact
If something caught your eye, feel free to reach out.